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Branding and Corporate Identity developmentProblems executing old logoThere were many issues reproducing the original logo as shown in this image. The use of two differing pantone shades of blue and a transparent gradiant, made this logo a nightmare to use on any color background other than black or white. The need for and update was obvious and going to eleminate design/production problems. Consequently, saving time and money when emplementing use of the SAS logo. |