SAS Ad/Direct Mail_1

Performance Management
Designed to adhere to new "SAS Branding" direction and include SAS Blue (a royal blue) a darker contrasting SAS blue (navy). Other elements of branding include: (use of helvetica black font, use of color photography with natural lighting, light source visible in image and prominant but not dominant placement of SAS logo with the "Power to Know" tag line. An obvious call to action via the web address.